Known for its fresh take on casual wear, high quality products and affordable prices, Penshoppe is the flagship brand of Golden ABC, and one of the Philippines’ leading casual clothing brands. It started in 1986, as a college project between friends. Today, it is one of the country’s leading fashion retail powerhouses.
After conquering the market in Visayas and Mindanao, Penshoppe migrated to the big city: Manila. The first boutique opened its doors in SM City North EDSA in 1991. Since then, Penshoppe's network of stores has grown to 300 sites, all strategically located in the key areas where its loyal style-aware patrons shopped, hung out and had fun.
Previously, the brand had Nikki Gil, Heart Evangelista and Jericho Rosales as their local celebrity models. Some of the current local celebrity endorsers include, Mikael Daez, Victor Basa, Solenn Heussaff, Bea Soriano, and Akihiro Sato.
The brand previously had Mandy Moore as a celebrity endorser back in 2001. In 2011, the brand signed Gossip Girl Ed Westwick as a international celebrity endorser. Thai actor, Mario Maurer, signed a contract with PR Asia to become an international endorser for the clothing brand. In April 2012, the company announced that Zac Efron will also be endorsing the clothing brand and is set to visit in the Philippines later this year. On May 17th, 2012, American actor and model Ian Somerhalder, a.k.a Damon Salvatore of the CW Television Network's The Vampire Diaries, announced he was endorsing Penshoppe and tweeted, "See you soon PHILIPPINES! ;) Let’s rock this #PENSHOPPEAllStars". In May 2012, Leighton Meester who is also a Gossip Girl cast member, became an endorser for Penhshoppe's campaign "All Stars".